What every B2B Marketer Needs to Know to
Attract and Engage Loyal Customers
Updated Edition 2015
7 Triggers for Irresistible Content challenges your thinking on what
it takes to engage today's crazy-busy buyers. Deb taps into the key elements needed for an effective content strategy. It's filled with good
info you can use right away.
Author of SNAP Selling and Selling to Big Companies
Deb Monfette's eBook, 7 Triggers for Irresistible Content, provides
an excellent framework for developing and executing an effective content marketing strategy. This book is very well researched and is brimming
with dozens of powerful examples, illustrations and practical ideas. It's
one of the best and most strategic sources of information on content marketing I've read in a while.
Gandia Communications, Inc.
No wonder it’s hard to keep up! In fact, the biggest challenge for B2B
companies for five years in a row has been to create content that engages potential customers. But that's only going to get more difficult if you’re not adapting your content to your buyer’s interests and new behaviors.
With more than 52 resources and over 40 strategies, you'll get insights and solutions you can implement IMMEDIATELY to move targeted buyers to take
action and gain more customers.
|•||Start connecting more effectively with your ideal customers by
tapping into these 7 tips. If you're not doing any of these,
you're missing out on tremendous opportunities to grab
and keep your target buyers' attention.
|•||Save time when creating content and keep up with the endless
demands for producing content.
|•||Use the Triangle of Engagement to engage prospects and
customers faster and effectively. You'll learn how to make
your content more interesting ... and how to inspire buyers to
want to get to know more about your company.
|•||Quickly remove 3 major obstacles that can stop a buyer
in her tracks through high-quality educational content.
|•||Take advantage of a major ingredient of trust that is often
overlooked. (Hint: It's NOT belief and credibility!) This is where
marketing and sales can encounter a bumpy road.
|•||Easily identify key areas missing in your content and your plan
by using the iC Checklist.
|•||Integrate the Two Pillars that determine the strength of your
marketing message. Miss one of these, and getting buyers to
the next step can turn into an uphill climb.
Here's to growing your business with Irresistible Content!
B2B Content Marketing Creator and Copywriter
P.S. You'll get an extra BONUS along with my eBook.
You'll receive contentconnections, monthly tips and strategies to help
you stay on top of current content trends. Now you can also take action
on those 7 triggers to create content your ideal customers will go out
of their way to get and to grow your business.
But don't worry, you can unsubscribe at anytime and your email will
never be shared, rented or sold to anyone - ever!
You'll also get contentconnections. Free monthly tips, strategies and trends in content to help you grow your business.
The information you submit is private. Don't worry,
I do not sell, rent or otherwise reveal your email
address to a third party. Your info is safe here.
Customer stories are the most powerful way to prove the value proposition of your products and services.
Source: Christophe Morin, SalesBrain.com | Page 65
Demand Gen 2014 B2B Content
Preferences Survey - page 85
If content misses the point,
a bad message will simply get delivered more efficiently.
Source: Software Advice, The Authority on Software Selection | Marketing Automation Software Buyer's Guide: Benefits & Potential Issues | Page 74
Eccolo Media: Content Consumption
in the Sales Cycle: 2014 - page 35
Deb Monfette creates B2B Marketing Content that generates leads and sales for her clients.