Content planning and research are two crucial steps that make your project painless and produce the best results for both you and your audience.
Before I write a word of copy, I always start with a
I need to understand what's important to you, how you solve your customers' problems, and what makes you different. But to really stand out, I need to get inside the minds of the decision makers who want and need what you have to offer.
Your content must connect with them by showing you understand what they care about, first. Then you can engage them with stories, visuals, data, and insights that capture their attention. Consistent content that exudes value will build trust and relationships.
Discover how I can help you attract customers
by developing content in 3 specific areas.
Your target audience has big questions they need answers to and they're looking for a resource they can trust in your industry. If you consistently provide useful content on a specific topic, you will be perceived as a thought leader in your space.
Content, such as LinkedIn Profile Makeovers, Article Brainstorming, ghostwriting for LinkedIn Articles, eBooks, guides, and Q&A Web
pages answering your customers’ biggest questions.
Introduce the possibilities. Educate your prospects on the obstacles.
Provide insights into the data to influence your buyers’ decisions.
Your content should show and tell how you help your customers and
partners grow their businesses.
Content, such as case studies, customer success stories, white papers, tip sheets, reports, articles, guides, slide presentations, data sheets, and more.
Squeeze every last thought out of your best, most useful content and
breathe new life into it. Simply repackage it into different formats and
share it across different media channels. This allows you to engage and nurture your audience while reaching more people in different ways to
grow your content investment.
Build credibility, trust, and influence
with case studies, even when you
have limited approval.
You'll also get FREE monthly content tips
in marketing and thought leadership to grow your business.
Dr. Ronald Klatz, President,
The American Academy of Anti-Aging Medicine (A4M)
Have a project in mind? See my Contact page to find out the different ways you can reach me. Remember you can also contact me for a free 20 minute consultation.
Select About Deb to learn more about the value I can provide
For basic questions about working with me, view the FAQ.
Deb Monfette creates B2B Marketing Content that generates leads and sales for her clients.
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