Deb Monfette, Founder and Managing Director of contenttriggers, LLC
B2B Content Marketing Creator & Strategist
Deb is a marketer of customer-centered content services. She works with B2B marketers to craft and repackage content to attract and engage buyers, build
credibility and move quality leads through the buying cycle. These busy marketers
save time, have one less project to worry about, and they get quality results to
make them stand out.
Her specialty is B2B Technology products and services.
Prior to her business, she spent more than 22 years in technology working
face-to-face with prospects and customers, and hand-in-hand with major corporate divisions. This experience has given her the ability to explain how complex ideas, products, and services solve urgent problems for today's overwhelmed business buyer.
Her combined skills of digging for stories, creative problem solving, and design abilities add a unique twist to producing high-quality content marketing.
Deb is the author of the eBook called "7 Triggers for Irresistible Content: What every B2B marketer needs to know to attract and engage loyal customers." In this eBook, she explains the CENTER strategy, which she developed. This content strategy positions the customer at the center of communications as buyer behaviors, technology, and business needs change. It gives her clients the best chance to connect with and engage buyers. The more engaged they are, the longer they'll stick around.
Deb Monfette is a master at tapping into a buyer's emotions, dialing in on benefits "that matter," and transforming products and services into solutions. Today these are keys to getting a buyer's attention and inspiring them to make better decisions.
Deb explains, “People are always looking to buy. But, they don’t want to be sold
stuff. They want help with their challenges and desires. And, they’re searching for
advice they can trust. Content should first help buyers build that trust. Then they'll be more open and want to learn about your solutions."
As a B2B copywriter, she uses “what’s working now” techniques to attract and motivate “ideal" buyers. Her background also includes 3 unique traits all blended together.
For over 22 years, Deb has worked with dozens of technology products and
services and conducted over 1000 demonstrations. She has collaborated
face-to-face with prospects and customers, from innovators to skeptics.
Deb comments, “It was the best way to get real feedback on their challenges
and their interests. Why decisions were made. How they’ve integrated change.
Their future concerns. Finding out what was working and what was not. It was
a great way to get them to interact, and for me to build trust."
"It's my experience that the most important way to connect with clients is to
understand their pains and their desires. Feel what they are feeling. Provide
your expert advice, use common sense, and don’t try to sell them. It’s always
about helping people.”
Deb has a diverse background. It spans product development, marketing,
pre-sales through post-sales, R&D, training, and customer services. She has
written everything from marketing and sales content to training materials.
“Working hand-in-hand in each of these divisions, and with customers, was
a key step to innovating products and services and developing marketing tools
to acquire satisfied customers. It has helped me understand where I just might
dig for hidden treasures when writing for my clients,” Deb adds.
Creativity always has been, and will continue to be a big part of Deb’s life.
She started drawing at the age of five. She moved up from crayons, to
charcoal and acrylic paints, to stylus pens on computers. After graduating
from Carnegie Mellon in Computer Graphics, she spent two decades in
special effects in print and video, and 3-D package design.
“It’s amazing where using your imagination can take you, driven by what
technology can do,” she remarks.
Her career began in a start-up company, a joint venture between Continental Can
and Carnegie Mellon. The company became the innovators of 3D and digital printing
in the packaging industry.
From that time on she has been drawn to new products, new services, and new technologies.
Deb explains, “Some ideas appealed to emotions and others more to logic.
Some were successful, while others were not. But I’ve learned a ton about
persevering, especially with company start-ups. You have to believe in
the ideas and solutions you’re promoting. Make it real. I find this also to
be true when creating content for my clients.”
Some clients she has worked with include Customer Engagement Magazine,
Brainstorm, Inc. (on Microsoft Products), Brian Tracy International, and CSMI.
I live in New Hampshire with my husband, daughter, and rambunctious, brown and blue-eyed, Australian Shepherd.
One of my favorite trips is the yearly excursion to Cape Cod. I love the beaches and devour the warm days of the short New England summers hoping that by mid-summer the water temp is above 65 degrees.
My passion is all things creative. I do a lot of surfing (on the Internet that is), listening to podcasts and music, and taking photos. I enjoy interior designing and taking a stab at gourmet cooking, but always seem to re-create the recipe.
Dark chocolate and creamy homemade ice cream (especially Kimball Farms Mocha Almond Assault)) are my favorite cravings.
So, now you know a bit about my story. I look forward to getting to know you, and helping you attract, educate, and inspire your customers.
Remember to get my free 7 Triggers eBook along with free updates.
Steve Slaunwhite, B2B Marketing Expert, Author, The Everything Guide To Writing Copy
Call me today for a free 20 minute consultation.
We can discuss your content needs, and see how I can help you.
Learn more about my B2B Services and how
I can help you attract buyers with your marketing content.
Click here to find out
3 Major Reasons Why Standalone Content Could Be Costing You More Than You Think.
Deb Monfette creates B2B Marketing Content that generates leads and sales for her clients.
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