Contenttriggers helps B2B marketers create quality content marketing to attract more customers.

Creating B2B Content to Attract, Educate and Motivate Your "Ideal" Customers to Take Action.    

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Deb Monfette
 Email

"Price is what you pay. Value is what you get." Warren Buffet, American Investment Entrepreneur

Client Samples

Results-driven B2B Marketing Content

Marketing content must first attract buyers’ attention. Then, engage them to want more information. Last, it must motivate them to take the next step. Your content should deeply influence their decisions and differentiate your company from all the other solutions. My goal is to help you do just that.

You can rely on my services to craft results-driven, business to business marketing content. Here are a few samples of the results I’ve delivered to my clients. In some of the categories you have a chance to view the Full Sample and an All-in-One Sample (AiO).

What is an All-in-One Sample?

An All-in-One Sample gives you a quick glance at the copy and allows you to review the major project details—all on one page. It’s convenient. A quick read. Easy to print, file and save.

Featured Samples

If you wish to download samples to view, print and share either click on the link
or on the thumbnail image to get access.

 

Full Success Story

Customer Success Story

SellMore Marketing's product line revenues grew by 76% in just one
year by using SMART Relationship Technology.

This is a customer success story of
one of Refer.com's happy customers who became a channel partner.



5 ways to recapture your buyer's attention with content
Full Article


Published Article
Microsoft Canada released a report on how digital lifestyles are affecting focus and getting things done. In this article, you will discover 5 ways to recapture attention as buyers jump
from one device to the next.

This article was on the cover of the September Issue of Customer Engagement Magazine.



Customer experience in the luxury market
AiO Sample


Full SlideShare Sample 
and Blog Post

SlideShare

The objective was to design a
SlideShare of a live interview with Customer Engagement Magazine
and Barneys New York. The SlideShare called, "Get Customer Love," tells the story of how Barneys New York thrives on customer experience in the competitive luxury market. 

In addition, this would be the beginning of a new idea for a segment of the magazine that communicates customer experience. It can also inspire interaction with readers and story ideas for future interviews. The new segment is called #GetCustomerLove.



BrainStorm Quick Start Card for Microsoft Yammer

AiO Sample


Full Sample

Quick Start Card 

The objective was to learn the software and determine the major features and workflows to help users gain a solid understanding and increase usability.

Then write and design a six-page, tri-fold Quick Start Card in Adobe Illustrator for Brainstorm, Inc. This training tool was created for their client Microsoft.
It was to be used as a reference for beginning users of their business collaboration software called Yammer


AiO Sample

Email Marketing

The objective was to create an email that attracts subscribers to Customer Engagement Magazine, a subscription-based digital publication. 

Editor Ray Stendall interviews Ruby Newell-Legner, a Fan Experience Expert. She’s on a mission to provide the hands-on training employees need to create a customer-focused work environment where everyone excels at the job. Ruby will explain how to create a culture that will turn every customer into a loyal fan. 



A SlideShare of the BE HR Conference 2015
AiO Sample

SlideShare Presentation of the BE HR Conference 2015Full SlideShare Sample

Article on the Be HR Conference 2015
Full Article Sample

Live Conference  

The objective was to attend the
BE HR Conference 2015, interview
the speakers, and report on the
latest findings on this disruptive topic. Then create a visual presentation in SlideShare format and repackage the information gathered.

I created the presentation based on quotes from the 12 speakers and selected images to make it come to
life. Then I crafted a long-form article
(3,717 words) which was published at Customer Engagement Magazine and
created a short blog post.

 


 


Article on T-Mobile and the Un-carrier Revolution
Full Article Sample

Published Article

The objective was to find a company who has made great strides in connecting with and engaging their customers. Then write an article to be featured in Customer Engagement Magazine.

T-Mobile has disrupted the entire mobile industry and simplified the experience. They listened to mobile customers and are giving them what they want.

I collaborated with the T-Mobile 
media relations department to use corporate information and approved photographs.



White Paper
AiO Sample

      

Full Sample

White Paper

The goals were to educate prospects, differentiate services and increase qualified leads. The major challenge was addressing details of support to achieve a high state of Operational Readiness.

In-depth interviews were conducted to relay first-hand OCONUS (Outside the Continental US) conditions while working on-site. Content needed to convey what it was like to be in the front lines in extreme conditions testing and using new technology.



Informational brochure
AiO Sample


Full Sample

Informational Brochure; One Page,
Two-Sided

The main goal was to define the differentiation of services, specialties, and worldwide presence all geared toward helping customers succeed.


One objective was to develop a consistent branding throughout their marketing materials. 
On-site company  photos were used exclusively to connect with their target prospects and emphasize their presence and uniqueness.

 




AiO Sample


Website

This was a continuation of the multimedia courses (below) to provide consistent messaging. Attendance at conferences was down as a result
of the struggling economy. Members needed a way to keep up-to-date with accreditations on the latest advancements in preventative medicine.

But they also needed a program for their members to save time, money, and accommodate their busy lifestyles.

The website would serve as an information center and trusted resource for online learning. It would also integrate the multimedia courses.




AiO Sample


Design, Develop and Manage Multimedia Coursework

The goal was to research, develop, and design multimedia courses for a new online, post-graduate medical school. The biggest challenge was working with  a limited staff and budget.

Educational content was crafted using audio interviews, video, narration, images, diagrams, text, and online quizzes. Marketing and design materials were also created for advertising and sponsorships.

Content used at prior conferences and in other resources was repackaged to share existing information. Repackaging content also enabled the team to streamline the research and the budget.

Below is a preview presentation of clips from the courses. 

Please select the NEXT button on the lower right of the slide to start the presentation.  


7 Triggers for Irresistible Content Free eBook

7 Triggers for Irresistible Content

What every B2B marketer needs
to know to attract and engage
loyal customers
Bonus:
You'll also get contentconnections.
Free monthly tips and trends in content to help you grow your business.

What People Are Saying...

“This was a new white paper
process for me, on a challenging
topic, and Deb was not familiar with my Industry, so I wasn’t sure how
all this information would come together. But she nailed it. The final paper addressed a real life-saving problem, with real solutions.
It is educational, yet persuasive. It shows our uniqueness and sets us apart from our competition. “


Randall S. Kaminsky
Vice President, CSMI
"One of the Fastest Growing Small Businesses in the Country by Inc. Magazine's prestigious Inc. 500/5000 list for 2011 and 2012."

Connect With Me

 

 

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Have a project waiting? Call me today for a free 20 minute consultation.

We can discuss your content needs and see how I can help you. Call 6034818v8814.

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