I can help you tell your story!
Case Studies, also known as customer success stories, can move people to
pay attention to your solutions and take action to buy your products and services
faster than almost any other type of content, if crafted effectively.
Companies can see a return on their investment in a short time from an effective
story about a customer's success with their solutions.
I can help you with all of the above AND make you stand out.
For over 22 years I’ve worked directly with customers on new products and
services, including beta programs. I’ve seen customers experience obstacles,
helped them with solutions, celebrated their successes, and shared their stories.
I’m now a B2B freelance case study writer who can help you plan, manage, and create success stories that spark the Aha moment for your specific audience and make your
successful customers feel good about participating.
I do the information gathering, customize interview questions, conduct interviews,
capture powerful testimonials, write about customer experiences, work with the
design layout and/or the design team, and manage the process for specific and
I have the plan, the focused time, and the proven process in place. I’m also a
great listener and can get people to tell the story.
One of the best ways to validate a decision is through learning from what others
have experienced. It’s also known as the “power of story”. The facts should be
unfolded as the customer shares his experiences through a story, the secret sauce.
In the eyes of your buyer, a well-written customer story is factual, relevant,
relatable, and proves the past.
It’s factual, because it pinpoints the obstacles, the solutions, and the successful
outcomes your customer had working with your solutions.
Yes, it’s very relevant. It examines the challenges your prospects may also be having.
But it’s also relatable. The story is coming right from the mouth of your customer.
It explains the real-life obstacles they were up against, how they felt about them,
and what their life was like after. Best of all, it shares their experiences under
circumstances that your specific audience can relate to—the “Aha moment”.
And last, it proves the past. A case study shares business results, which in many
cases can be measured.
I was chosen as a Success Story Customer of Refer.com.
Deb’s interviewing was methodical, focused, and resulted in a story of how
we created great value for our clients.
What I didn’t realize was the benefit I would actually get for my business by
participating in this type of success story. In a very short time, it has established
a level of credibility that wouldn’t have been possible without it.
The title Deb chose inspired one person to remark, “The title piqued my curiosity
to read it. The story was so compelling as it was more about the challenges
being solved than the software that solved them.”
Bill Doerr, Markitect SellMore Marketing, LLC
Besides creating case studies, I can also help you plan and repurpose your
If you have a case study style you use, great, I can follow that.
Or, I can offer you something a bit different.
Simply contact me to find out more. To schedule a free 20-minute consultation
email me at deb @ contenttriggers .com or send me a message on LinkedIn www.linkedin.com/in/dmonfette.
1. Build Credibility and Trust
Decision Makers can be skeptical, especially reviewing measurable results coming right from the vendor. On the other hand, effective success stories are written in the words of, and signed off by, the customer. Not the vendor.
They can also showcase the human side of business as the customer talks about his experience throughout the process and his relationship with the vendor company. This opens a double door to credibility and trust for your potential customers.
2. Adapt to the Digital Social Culture
Today buyers look for and often demand customer feedback prior to making a
decision to buy. They search for social reviews and testimonials from people they don’t know. Many times they can’t validate if the results shared are credible and may not even include a real name.
But effective success stories are proven, in depth reviews of how someone solved their challenges. Quotes can be extracted from these stories and crafted into powerful testimonials. Then, if they want more information, these testimonials can be linked to the full success story.
3. Produce Relevant and Useful Content
Creating relevant, engaging content is still a top challenge for marketers. Buyers have too much information to sort through. They want content that both captures their interests and is useful. Many times they’re not willing to read beyond the first sentence unless it grabs their attention.
Effective success stories should create a connection with your audience.
These stories should address current challenges and doubts others are actually facing. A good title and lead can pique their curiosity to read more.
4. Give You an Undeniable Competitive Advantage
Set your company apart from everyone else with a story that only your company can tell. You can stand out if you create unique customer experiences that your customers are willing to share.
An effective success story should create an undeniable competitive advantage
for you that no one can copy.
Do you have compelling stories that are buried about your company,
the founder, your employees, and the causes you support?
Are you telling stories that connect with your audience to get them
to imagine the human side of your company and how they could benefit
from working with you?
If you need a success story or case study writer, I’d love to help you get
your stories told. Email me at firstname.lastname@example.org.
Sean Lynch, Director of Business Development, CSMI
Have a project in mind? See my Contact page to find out the different ways you can reach me. Remember you can also contact me for a free 20 minute consultation.
Select About Deb to learn more about the value I can provide
For basic questions about working with me, view the FAQ.
Deb Monfette creates B2B Marketing Content that generates leads and sales for her clients.