"Are you getting the biggest bang for your brand?" Sam Horn, author of POP! STAND OUT IN ANY CROWD

Repackaging Content Repackaging Content

 

You spend valuable time and money planning to attract customers with articles, blog posts, reports, white papers, case studies, videos, eNewsletters...you name it.

Why not increase your return on investment by squeezing every last thought out of your best, most useful content and breathe new life into it?

Simply repackage or repurpose it into different formats and across different media channels.

Why is Repackaging So Important?

Content demands are only getting stronger. People use content consistently to research and make decisions, but are also overwhelmed with messaging. If it isn’t a priority this morning, it may be on top of the list by the end of the day. Your content can easily be passed by or sit in the bottomless depths of their inbox.

Others need to see content a few times for it to “stick”.

Repackaging content gives you the chance to reach more people in different ways. At the same time, it gives your audience a choice in how and when they consume content they
find useful
and want more information on.

Maybe your prospect likes scanning the latest articles published on LinkedIn before they begin their day. Or, reading a case study prior to jumping into a meeting with a new prospect. If the topic piques their interest, they’ll download the longer-form content like guides and white papers.

Be Strategic

Repackaging doesn’t mean copying the exact same content everywhere. Mix it up a bit. Break it apart, add in new research, and focus on other decision makers. Transform it into different formats for different devices using visuals and video. Monitor and measure the results, and make changes if you need to adjust.

Successfully repackaging content requires being strategic. Your goal should be to become the “go to” resource on that topic. If your content is useful and seen in more places,
you will be perceived as an authority on the subject while guiding buyers to decisions they feel good about.

Deliver valuable, relevant, and consistent content to build credibility and trust while you reach more people in different ways.

Do you need help repackaging your most useful content or planning it from the start?

I can help you plan, create, and repackage your B2B content to extend the life of your message and reach more people.

Reach out if you need help. Email me at debm @ contenttriggers.com

 


Case Study Makeover Guide

Case Study Makeover Guide

Build credibility, trust, and influence
with case studies, even when you
have limited approval.

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in marketing and thought leadership 
to grow your business.

What People Are Saying...

"This was a new process for me. When I was asked to be interviewed as a candidate for a Customer Success Story for Glenn, I thought I was doing this to help him and his business. I was pleasantly surprised to find out that this was actually about myself and Pacific Capital, as well as my experience and success with Glenn.

Deb’s interview was very in-depth, the process was systematic, and the story was well told and looks great. I now have a professionally designed thought leadership piece I can use in my business for years to come.

Kurt Jonson
CLU®, ChFC®, CFP® | President, Pacific Capital Resource Group, Inc.

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Deb Monfette creates B2B Marketing Content that generates leads and sales for her clients.
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