"Are you getting the biggest bang for your brand?" Sam Horn, author of POP! STAND OUT IN ANY CROWD


White Paper Writing & Repackaging

How can a white paper help you generate more quality leads and more business?

White papers help people make decisions. 

When written effectively, they also establish you as an expert to reach, inform, and influence buyers to make those decisions in your favor. But nothing turns a reader away faster than a white paper that focuses on selling products and services when he’s trying to research his challenge early on in the buying process. It should be educational and persuasive, but not a sales pitch.

However, there is one flavor of a white paper that holds the recipe for decision-makers at the end of the buying process. Those who need to know more about the technical or business benefits of your product or service.


That's where I come in.

I focus on your business goals, the purpose (to solve a problem, introduce something new, or explain a complex and costly process), your audience, and where they are in the buying cycle.

What I Can Do For You

It's all about value. I help you plan, manage, interview, write, collaborate with designers, suggest graphic elements, and repackage your white papers.

I was trained by three of the best, most successful, white paper writers in
the B2B industry and I follow a proven process from planning, to writing, to repackaging your white paper. I’ll create text that sparks energy and connects with your audience to help them make better decisions. (One of my specialties
is Customer Experience.)

I focus on your business goals, the purpose (to solve a problem, introduce something new, or explain a complex and costly process), your audience,
and where they are in the buying cycle.

I guarantee you'll get a compelling and persuasive white paper that stirs up quality leads, show off your thought leadership, and drives interest along the sales process for years to come.

  This was a new white paper process for me, on a challenging topic, and Deb was not familiar with my Industry, so I wasn’t sure
how all this information would come together. But she nailed it. The
final paper addressed a real life-saving problem, with real solutions.
It is educational, yet persuasive. It shows our uniqueness and sets us apart from our competition.

Randall S. Kaminsky
Vice President, CSMI
"One of the Fastest Growing Small Businesses in the Country by
Inc. Magazine's Prestigious Inc. 500/500

My White Paper Writing Process

Here’s a quick overview of my process:
The outline depends on the length and type (or flavor) of white paper.

  • Follow your plan, if you already have one.
  • Sort your information and do research, as needed, without
    digging in to your time.
  • Examine your goals and study your audience.
  • Create a outline to approve the direction.
  • Interview SMEs.
  • Examine and include elements for the specific "type"
    or flavor of white paper.

  • Gather facts, data, and customer stories.
  • Tell your story in a crisp, journalistic style.
  • Create a compelling, specific, and useful title. 
  • Deliver a well-crafted white paper to you.
  • Look forward to your comments to make it even better :)
  • Edit till you’re happy with the results.
  • Collaborate with design and suggest graphic elements as needed.
  • Include a Call to action at the end of the white paper.
  • Craft an Executive Summary.

My services are designed to save you $$$ and get better results than if you tried to do it yourself or work with a less-experienced writer.

Take the next step today and get your compelling white paper that connects with
and engages decision-makers and meets
your goals.

Have you started to plan your white paper?

If not, check out my White Paper Plan to save you time, avoid miscommunication with other stakeholders and your writer, and set yourself up for successful results.

Contact me for more information, my pricing, availability, and
to see if we're a fit.

Email me at debm at contenttriggers.com.

Repackaging Your White Paper  

We're not done yet...

I also help you squeeze every last detail out of your white paper
by repackaging it into other types of content. Could be blog posts,
LinkedIn articles, or visual content.

This helps your white paper take off through a network of content
all linked together.

What do you get?

You get more exposure.

You get to connect with and engage more interested
in different ways.

You get to drive more engagement along the entire
buying process
as your white paper lives on...

Take the next step today and hire me to write your white paper so that I can help you repackage it to get even more exposure. One-off content days are over.

Check out my Resources Page and download my free report, “How To Reach More People With Your White Papers".

Ready to start repackaging your next white paper?
Why not tell me about your white paper by emailing me at 
debm at contentrriggers.com.

Case Study Makeover Guide

Case Study Makeover Guide

Build credibility, trust, and influence
with case studies, even when you
have limited approval.


You'll also get FREE monthly content tips
in marketing and thought leadership 
to grow your business.

What People Are Saying...

"Your ability to quickly learn the technical intricacies of our business, verbalize our capabilities in the white paper, and create effective graphic displays has been invaluable. Your services helped create professional branding and unparalleled marketing materials that we will be able to distribute and utilize for years to come. We truly appreciate your professionalism and dedication throughout this process.”

Sean Lynch, Director of Business Development, CSMI

Connect With Me



Professional Memberships

The Professional Writers Alliance

The Circle of Success

I'm a MarketingProfs member!
Need Help Now?

Have a project in mind? See my Contact page to find out the different ways you can reach me.  Remember you can also contact me for a free 20 minute consultation.

Learn More...

Select About Deb to learn more about the value I can provide
for you.

Have Questions?

For basic questions about working with me, view the FAQ.


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Deb Monfette creates B2B Marketing Content that generates leads and sales for her clients.
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A domestic limited liability company registered with the office of the Secretary of State of New Hampshire.


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