Your B2B audience has questions and they need answers. They're looking for a resource they can trust.
This is your chance to pick a topic you care about within your brand and become the authority in that subject. Your B2B content must show that you understand what your audience cares about, first. So dig deep and share your passion, experience, and point of view to answer their questions. It’s not the place to directly promote your products and services or your company. You have marketing content that can do that job.
If you consistently provide useful, non-promotional content on a key topic, you will be perceived as an authority or thought leader in your space. As you build trust, your audience will be inspired to take the next step and find out what your company has to offer. That’s where your marketing content comes into play.
I can help you create your thought leadership content. Check out my services below.
This is the first place to start. Think of this as an introduction to you as a thought leader in your space. Your Headline, Summary, and even your Background Image should reflect your topic knowledge, how you help your customers and clients, and your brand.
I do research on you, develop personalized questions, and then conduct a Discovery Interview. To complete your profile I write a compelling headline, summary, current work experience, and more.
Contact me if you're interested in all the details.
This is a session where we gather Subject Matter Experts (SMEs) together and determine topics that each person is passionate about within your brand and that people are talking about. Then we hone in on the one topic that covers both passion and what people are talking about.
This exercise helps you to determine major areas to focus on for thought leadership and articles topics to add to your content calendar. You will gain new insights on these topics and pickup feedback from your audience as you build authority over time.
I ghostwrite articles for you to be published on LinkedIn, Medium, industry publications, and others.
A bylined article distinguishes you as a thought leader and credible resource in your industry. You get to share your expertise without overtly promoting yourself or your company and you standout from your competition.
Thought Leadership content can be in a variety of forms and your ideas repackaged into eBooks, success stories, guides, case studies, checklists, presentations, and more.
Do you have a Frequently Asked Questions (FAQ) Resource for your potential B2B customers?
Buyers have common questions and concerns about your products, services, and/or processes and may even have purchasing anxieties. They may be looking for answers before they reach out to you.
I can create copy for a FAQ resource on your website.
Deb @ contenttriggers.com
603 264 1681
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