White Paper Plans

Planning Should Be the First Step.

And here's why . . .

You can't build your dream beach home without a blueprint. You can't even bake dark fudge brownies without a recipe to follow.

So, what about a white paper?

You Can Avoid Major Delays

White papers are one of the most requested marketing tools by technology buyers to help them make buying decisions. They are also one of the most complex types of content to create. They involve more people, more devoted time management, and a clear direction.

Unfortunately, many times white paper projects land in the pile of "To Do's" and stay there. Some are stuck as new stakeholders get involved. Others lose focus and never gain traction after being published.

In other words, they don't have a solid plan driving the direction. But with the right plan, they can drive sales for years to come . . .

A Snapshot of My White Paper Plan

Whether you're an innovative startup where changes happen quickly, or an established company that needs various stakeholder approvals, planning is the foundation of a successful white paper.

Without a solid plan, your white paper has little chance to avoid miscommunication with other stakeholders and be completed on time. It will also be difficult to reach the right audience with the right message to attract quality customers and sales.

That's why I recommend every white paper start with a strategic plan. I like to think of it as a "GPS" to drive the direction of the white paper, track approvals, and get to the final destination on time and on budget.

To develop your plan, I help you gather all stakeholders to discuss:

The business goals for the white paper.
Your target audience
The one major topic for the white paper along with possible supporting points.
How your paper will fit into your sales process.
How you will be repurposing pieces of the white paper.
Sources for research.
Possible SMEs to interview.
Your timelines, budget, and payment terms.
Option for the perfect "type" of white paper based on your budget, your goals, and your audience.
PLUS, I'll also include over 7 other crucial elements, such as 2 white paper SEO tips (many companies miss), for paving a path to successfully create and market a white paper.

Next, I deliver a document with all the details for your strategy. I also include my best recommendations and a firm quote for completing your white paper project.

Getting all of these details upfront, along with stakeholder approvals, makes the whole process run more smoothly. It also helps you produce a more successful white paper within your timeline and budget, while meeting your objectives.

A Rock-Solid Foundation

For only $750 my planning services give you a proven system for a rock-solid foundation for your next white paper.

Here are 3 of the many benefits:

1. Avoid miscommunication that can delay the white paper.
Some companies never even finish because of delays. Others are stalled due to rewrites. This blueprint takes the guesswork out of planning and creation for the writer, for you, and for your stakeholders involved in the process. Approvals on the direction, the topic, and target audience have already been given before the writing begins :)

2. Create buzz by sharing your expertise.
A plan acts like a GPS that drives the direction of the white paper to reach more people and repurpose it to connect in different ways.

3. Attract the right decision-makers.
A plan keeps the white paper focused on a clear message to attract the right decision-makers who are looking to solve their challenges.

Along with your plan, I’ll give you a firm quote to create your white paper that gets results. After that, you have a choice.

You can hire me to write your white paper, or feel free to hire another writer (you now have the blueprint), or use your in-house resources to create it.

Whatever you choose, your investment in the plan will save you $$$, time, and frustration while you get better results.