As a B2B marketer and sales expert, are you taking advantage of the value case studies can add to your business?
Would you like them to stand out from the competition, be more effective,
and make it easier for your successful customers to want to contribute?
This 38-page guide examines and compares the strategies of a typical case study that’s been used for years to more recent case studies that have gotten a makeover.
... plus, over 67 more tips and insights to make your case studies more powerful. This guide will help you identify gaps, solve similar challenges, and successfully make improvements to grow your business with case studies.
It’s also filled with advice and tips from 10 marketing and sales technology professionals about what’s working and what’s not. Their insights, plus other research, generated 7 powerful components that all case studies should include. These tips will help you plan, craft, and publish case studies that build more credibility, trust, and influence, even when you’re limited in what you can tell.
Here's to growing your business with case studies!
Deb Monfette
B2B Content Writer & Strategist | Business Ghostwriter
Contenttriggers, LLC
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