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~ YOUR GO-TO Guide ~
. . . even when you have limited approval. 

Studies show 78% of buyers use
case studies more than any other resource
to research purchases.

As a B2B marketer and sales expert, are you taking advantage of the value case studies can add to your business?

Would you like them to stand out from the competition, be more effective, 
and make it easier for your successful customers to want to contribute?

This 38-page guide examines and compares the strategies of a typical case study that’s been used for years to more recent case studies that have gotten a makeover.


In this Go-To Guide you'll discover:

  • What Buyers Expect
    B2B buyers anticipate that case studies can help them get the information they need to make purchasing decisions. They expect these four major things…

  • 2 Missing Components
    Two key components every case study should have. If you’re missing these it can derail the usefulness and credibility of your case studies.

  • One Key to a Successful Case Study
    One key to a successful case study is in the interview process. Find out the secret sauce to bringing credibility to your case study.

  • How Buyers Prefer To Search
    The top 3 ways buyers prefer to search for case studies. Are you making it easy for your buyers to search for your case studies?

  • How To Get Your Customers To Say YES!
    3 Major things to consider, and ideas that make it easy for your successful customer advocates to say Yes!

... plus, over 67 more tips and insights to make your case studies more powerful. This guide will help you identify gaps, solve similar challenges, and successfully make improvements to grow your business with case studies.


It’s also filled with advice and tips from 10 marketing and sales technology professionals about what’s working and what’s not. Their insights, plus other research, generated 7 powerful components that all case studies should include. These tips will help you plan, craft, and publish case studies that build more credibility, trust, and influence, even when you’re limited in what you can tell.

Here's to growing your business with case studies!


Deb Monfette
B2B Content Writer & Strategist | Business Ghostwriter
Contenttriggers, LLC


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