As I glanced up at the Art Director of Playtex Products, Inc., he grinned. He had to drastically shorten the redesign time of the entire line of Jhirmack hair care products. Yes, he was impressed with my demo but VERY skeptical we could execute hard, fast, and with impact. After all, this was one of the first 3D package design access studios in the country with a new, disruptive process. I realized from this day forward that it wasn’t just about the numbers.
Today, I’m a content writer, strategist, and business ghostwriter at a company I founded called Contenttriggers LLC. I specialize in B2B technology and have a passion for customer experience. I work with business executives, marketers, product managers, and even owners to create engaging content that helps people see the possibilities of change and that solves problems.
For over 20 years, I’ve worked for tech companies in marketing, product development, sales, design, training, and customer service. I’ve teamed up with customers in dozens of beta programs and conducted over 1000 sales and product demonstrations to reveal possibilities for change.
I’ve also rolled up my sleeves with four startups and dozens of new and disruptive products and services. This gives me the flexibility and drive to get up to speed quickly on new projects.
All of these experiences have guided me to show people the possibilities of change, ways to solve problems, and build customer loyalty in the process.
I’ve learned that the experiences you provide can knock down barriers and open doors for your audience to connect with you and your customers to become advocates for you. Experiences can be your differentiation that no one else can copy.
After graduating from Carnegie Mellon University in Computer Graphics, I spent two decades in color, special effects, and production in print and video. I also specialized in 3-D package design.
Once I started my B2B content company, I was coached and mentored by the best in the business.
Some of my teachers were:
Learning never stops. It's a constant process to keep up with the changes and digital transformation in business.
I’m a writer with a passion for customer experience, creativity, good design, and storytelling. And a love for organic dark chocolate and mocha almond assault ice cream :-) My favorite places are white sandy beaches along with the beauty and tranquility of the ocean.
Here's to possibilities!
My mission is to help companies, who want to create great customer experiences, craft engaging content that helps people see the possibilities for change and solve problems.
Check out some of the testimonials of my work with other companies.
Deb @ contenttriggers.com
603 264 1681
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