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Writing on a paper

B2B White Papers

How Can a White Paper Help You Generate More Quality Leads and More Business?

White papers help people make decisions.

When written effectively, they also establish you as an expert to reach, inform, and influence buyers to make those decisions in your favor.

White papers can be a powerful resource for educating buyers early on in their research as they look for possibilities to overcome their challenges or explore new ideas. They are also a key tool used by decision-makers at the end of the buying process when they need to know the technical or business benefits of your product or service.

That's where I come in.

What I Can Do For You

It's all about value. I follow a proven process to plan, manage, interview, write, edit, collaborate with designers, suggest graphic elements, or simply do the design work if needed, and repurpose your B2B white papers.


I focus on your business goals and the purpose of the white paper (to solve a problem, introduce something new, or explain a complex and costly process). I also focus on your target audience, including where they are in the buying cycle. One of my specialties is customer experience and I can assure you that your white paper will capture the needs of your audience. I’ll create copy for you that connects with your prospects and opens up the possibilities to help them make better decisions.

My goal is to create a compelling and persuasive white paper that stirs up quality leads, shows off your thought leadership, and drives interest and value along your sales process for years to come.

White Paper Writing Process

Here's a quick overview of my process.  This outline can vary depending on the length and type of white paper. By the way, I can help you pick the best flavor for your white paper based on your goals and where you want to reach your buyers along the buying cycle.

  • Sort your information and do research, as needed, without digging in to your time.
  • Examine your goals and study your audience.
  • Create a outline to approve the direction.
  • Interview SMEs.
  • Examine and include elements for the specific "type" or flavor of white paper.
  • Gather facts, data, and customer stories.
  • Tell your story in a crisp, journalistic style.
  • Create a compelling, specific, and useful title. 
  • Deliver a well-crafted white paper to you.
  • Look forward to your comments and edits to make it even better :)
  • Edit till you’re happy with the results.
  • Collaborate with your designer and suggest graphic elements as needed or do the design for you.
  • Include a call to action at the end of the white paper.
  • Craft an Executive Summary.


My services are designed to save you time and get better results than if you tried to do it yourself or work with a less-experienced writer.

Take the next step today and get your compelling B2B white paper that connects with and engages decision-makers and meets your objectives and your goals.

Contact me for more information, my pricing, availability, and to see if we're a fit. Simply email me at debm at

Have you started to plan your white paper?

If not, check out my White Paper Plan Process. 
It will save you time, avoid miscommunication with other stakeholders (and your writer), and attract more customers.

How To Work With Me

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Email Me:
Deb @

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Let's Talk! 
833  978  5678

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