Contenttriggers Logo

contenttriggers logo

Writing on a paper

B2B White Papers

How Can a White Paper Help You Generate More Quality Leads and More Business?

White papers help people make decisions.

When written effectively, they also establish you as an expert to reach, inform, and influence buyers to make those decisions in your favor.

White papers can be a powerful resource for educating buyers early on in their research as they look for possibilities to overcome their challenges or explore new ideas. They are also a key tool used by decision-makers at the end of the buying process when they need to know the technical or business benefits of your product or service.

That's where I come in.

What I Can Do For You

It's all about value. I follow a proven process to help you plan, manage, interview, write, edit, collaborate with designers, suggest graphic elements, and repackage your B2B white papers.


I focus on your business goals and the purpose of the white paper (to solve a problem, introduce something new, or explain a complex and costly process). I also focus on your audience, including where they are in the buying cycle. One of my specialties is Customer Experience and I can assure you that your white paper will capture their needs. I’ll create copy for you that connects with your audience and opens up the possibilities to help them make better decisions.

My goal is to create a compelling and persuasive white paper that stirs up quality leads, shows off your thought leadership, and drives interest and value along your sales process for years to come.

White Paper Writing Process

Here's a quick overview of my process.  This outline can vary depending on the length and type of white paper. 

  • Sort your information and do research, as needed, without digging in to your time.
  • Examine your goals and study your audience.
  • Create a outline to approve the direction.
  • Interview SMEs.
  • Examine and include elements for the specific "type" or flavor of white paper.
  • Gather facts, data, and customer stories.
  • Tell your story in a crisp, journalistic style.
  • Create a compelling, specific, and useful title. 
  • Deliver a well-crafted white paper to you.
  • Look forward to your comments to make it even better :)
  • Edit till you’re happy with the results.
  • Collaborate with design and suggest graphic elements as needed.
  • Include a call to action at the end of the white paper.
  • Craft an Executive Summary.


My services are designed to save you time and get better results than if you tried to do it yourself or work with a less-experienced writer.

Take the next step today and get your compelling B2B white paper that connects with and engages decision-makers and meets your objectives and your goals.

Contact me for more information, my pricing, availability, and to see if we're a fit. Simply email me at debm at

Have you started to plan your white paper?

If not, check out my White Paper Plan Process. 
It will save you time, avoid miscommunication with other stakeholders (and your writer), and attract more customers.

How To Work With Me

icon of an envelope for email

Email Me:
Deb @

icon of a telephone

Let's Talk! 
833  978  5678

Icon for LinkedIn

Message Me on LinkedIn:

© 2018 contenttriggers LLC.   All Rights Reserved.